In this section I want to share how to quickly write content without sacrificing quality and without overtaxing your brain. I’ve been using this concept for years. It’s called “recycling” or “repurposing”. The idea is fairly simple –

Here is a simple five-step formula that you can use for creating lengthier pieces of content (I.E. reports and products) which has rarely been shared before in the format I’m about to give to you in this lesson. The system is called “P.A.G.E.S.” Each letter (P – A – G – E – S) stands for one of the five steps in the system…  P – PLAN out your report by brainstorming ideas. A – ARRANGE your ideas sequentially or systematically. G – GROW your content by “filling in the blanks”. E – EXTRACT bullet points for your ad copy while you write. S

I use the acronym M.O.D.E.L.S. to note the following six kinds of lesson structure… M – MISTAKES. O – ORGANIZES. D – DIFFERENCES.  E – EXPERIENCES.L – LANDMARKS. S – SHORTCUTS. Let’s take a look at each of these in greater detail…

As the so-called “King of Acronyms”, I use the acronym S.O.U.R.C.E.S. to note the following seven sources of great content… S – STANDALONESO – OUTLINESU – UNIONSR – RESOURCESC – COLLECTIONSE – EXCERPTSS – SERIES Let’s take a look at each of these in greater detail…

I use the acronym “W.R.I.T.E.” to describe each of the necessary steps for  W – WEIGH your idea options.R – REACH a formatting decision. I – INTRODUCE supporting points.T – TELL the relevant details. E – END by polishing document.  Let’s take a quick look at each of these five steps…

There are so many different “kinds” of small reports that you can write and when you mix-n-match them with different “topics”, you can create dozens upon dozens of highly desirable resources to sell online. This short report will examine twenty-seven different “kinds” of small reports (along with examples) that you can create.  Use this list to brainstorm ideas for your next small report (and all those to follow!)…

Do you want to know the key to creating a great information product? It’s this: You need to start by doing great research. Problem is, plenty of would-be writers and product creators really don’t how to properly research a product. Worse yet, some of the advice given on marketing forums could land you in legal hot water. That’s because research is NOT about copying and pasting content and then “rewriting” it to create your product. If you’ve ever heard that advice before, I want you to put it out of your head right now. Forget about it. Shun it. Don’t even

1. Choose an attention-grabbing title. Think about what “results” your target audience wants to achieve. Your title should hint at DESIRABLE results. Your title should hint at SPECIFIC results. Your title should hint at REAL results. Your title should hint at INTRIGUING results. Your title should hint at TARGETED results.                    Note:  See main text for examples of each.

Before You Write… List all the features of your product. List all the benefits of your product.