One really good way to light a fire under your subscribers and boost your conversions is by extending a special promo. Use this checklist to implement this proven strategy for yourself…
You may already have a product in mind. If not, ask yourself these questions
- Which products could most use a new infusion of sales?
- Which products haven’t ever gone on sale or haven’t been on a sale for a long time (e.g., six months or more)?
- Which of your products have you neglected lately in terms of marketing/advertising?
- Which of your products is most popular? (Hint: people get really excited about special promos on popular products, as this sale is often just what they need to get them off the fence and to the order button.)
Once you answer these questions, you should know which product to promote first. Next…
Now that you know the product, you need to pick a promo that’s a good fit for your goals, for your product and for your audience.
Here are ten example promotional deals you might offer to your subscribers and prospects:
1. The traditional discount promo. This is your typical sale, where you offer a discount for a set period of time, such as three or five days.
Example: You offer a 40% discount for three days.
2. The flash sale promo. This is where you offer a really good deal for an incredibly short period of time.
Example: You offer a 50% discount for one day only.
3. The bonus offer promo. Here’s where you create one or more very enticing bonuses and give these desirable products away to anyone who purchases the offer during the promo.
Example: For the next three days, you’ll get a free meal-planning app when you purchase this diet guide!
4. The “revised edition” relaunch. Here’s where you revise, update and expand the original product, and then relaunch it.
Example: You create a “2.0” version of your product.
5. The “twofer” promo. This is a buy one, get one free offer. Depending on what you’re selling, prospects might keep the extra product for themselves or give it to a friend.
Example: Buy one yearly membership into this site, and we’ll let your friend in for FREE!”
6. The trial offer promo. Here’s where you give your prospects a good deal on a membership site or other recurring billing offer.
Example: Get the first month for just $1!
7. The holiday, anniversary or other event promo. This could be a Christmas sale, an anniversary of the launch of your business, or some other event.
Example: Celebrate [Business Name’s] one-year anniversary by enjoying savings all week long!
8. The fire-sale promo. Here’s where you run a sale on a product or package of products for three to five days, with the catch being that the price increases every day.
Example: The price on Day #1 is $10, on Day #2 it’s $20, on Day #3 it’s $30, and after that it goes back to the regular price of $50 for the product.
9. The dime-sale promo. This is where the price of the product goes up every time someone purchases it. You can run this sale for a set period (such as five days), or run it until the price reaches the regular price.
For example: The price goes up a quarter every time someone buys the offer.
10. The “best deal I’ve ever offered” promo. This may be a combination of the above. The idea here is to offer a “once in a lifetime” offer.
Example: You revise an existing product to create a new edition, you add new bonuses, and then you slash the regular price for three days.
While our focus here is on creating your own email offers, it’s worth noting that it’s a good idea to contact your affiliates to let them know about the sale. You’ll also want to create emails that your affiliates can use to promote the offer. These emails can be tweaked versions of the ones you’ll create in Step 4…
No matter what kind of promo you’re sending, you should create a series of emails to announce this promo and encourage your subscribers to take advantage of it.
Here’s one example of a series you might send out for a three-day promo:
Email 1: Whet the prospect’s appetite for the product and get them excited about the upcoming sale. Do this about five days before the sale.
TIP: You can send this as a standalone email, or you can include this information at the beginning or end of one of your regular newsletters.
Email 2: Send one or two days before to remind them that the sale is launching soon. Remind them of the top benefits of the product and let them know why the promo is such a great deal.
Email 3: Send a short email the moment the sale launches that includes a link and call to action.
Email 4: Send an email on Day #2 of the sale – here’s a good place to handle objections and offer testimonials. End with a strong call to action and link.
Email 5: Send this email on the final day of the sale. Remind them of the top benefits of the product and the sale itself. End with a strong call to action and a link.
Now go through all your emails and check the following:
- Do the emails have attention-getting subject lines?
- Are the emails exciting? Do they hold attention?
- Do the emails share the benefits of the product?
- Do the emails give subscribers a good reason to buy the product now?
- Do you end with a strong call to action?
- Does the link work?
- Are there any typos or other errors?
Once you complete these steps, you can load them up and prepare to launch!
Need a quick infusion of sales and cash? Then use this checklist to plan, create and a launch a promo. You’ll be glad you did!