Storytelling in Marketing – The Essentials
It’s weird. I’ve been told that I’m a good storyteller. However, whenever I need to create a story for marketing purposes or to help get a point across in a business setting my mind goes blank. For some reason I struggle to come up with a story that connects and moves the person down the Customer Buying Line. So that lead me to researching how to come up with great stories for marketing. Here’s what I found.
