Some marketers create products and then use loosely related articles to sell those products. You might sell a few using that method. But you’ll sell a whole lot more if you use closely related articles to market your short reports.
Here’s how it works…
Step 1: Choose a Topic
If you want to sell a lot of “feature length” articles (i.e., short reports), then you need to choose a proven topic. That means you should sell reports that are similar to solutions that your market is already buying.
You can find out what your market is buying by visiting marketplaces like the Amazon.com marketplace (and their bestseller lists) and the Clickbank.com marketplaces. In both cases, look for products appearing at the top of the search results and/or at the top of the categories when you browse.
These are your most popular, best-selling products. You’ll want to create a short report on a similar topic. Ideally, you should give your report a special twist or make it unique in some way.
Example: If you see a lot of bestsellers on the topic of getting more conversions in two months, you can create a report and accompanying article about how to get more conversions in one month.
Step 2: Write an Article on the Topic
Once you’ve chosen your topic, then your next step is to write a 400 to 600-word article on this topic. Your goal is to provide useful yet incomplete information. That’s because you want your readers to solve their problems by purchasing your report.
Example: In continuing with the conversions example: You might create an article called “Three Secrets to Getting More Conversions.” Those three secrets will prove useful to the reader, but they won’t be able to get those conversions until they know allthe secrets contained in your report.
Step 3: Craft a Compelling Byline
Next, you need to craft a byline that gets readers to click through to your short report sales page. To do this, offer a benefit to those who click through, such as the quick and easy to solution to their problems.
Example #1: “Who else wants more conversions? Click here now to discover how to get all the conversions you want quickly!”
Example #2: “Whether you are getting the conversions you want depends on whether you know these seven secrets. Click here to ensure you get all the conversions you’re after, and get them fast!”
Step 4: Create a Short Report on the Same Topic
Next, you need to write a short 7-15 page report on the same topic. While a short report can’t solve all your prospects’ problems, it can solve one specific problem.
Example #1: Your short report could teach business owners how to increase their conversions by ten percent in one month.
Example #2: The report could show business owners how to get more conversions by using Twitter.
Example #3: The report could show local business owners the importance of local mobile marketing.
Once your report is complete, you need to select a payment processor such as Clickbank.com, PayPal.comor 2Checkout.com. Then write a sales letter, include the payment button and upload the letter to your domain.
Step 5: Submit Your Articles… and Sell!
Now you’re ready to use your article to drive traffic to your site! You can:
- Submit this article to EzineArticles.com, http://www.articlecity.com, GoArticles.com, ArticleAlley.comand Buzzle.com.
- Use it as the basis of a HubPages.comor Squidoo.compage.
- Post it on marketing forums (where allowed).
- Upload it to your blog.
- Recruit affiliates and let them use it to market your report.
- Post it on social media sites.
You too can make more money online, just as quickly as you can write an article and a “feature length” article. And the sooner you get started, the faster you can use this simple strategy to drop money in your pocket!