Becoming a Successful Marketing Consultant
Understanding the Marketing Process A marketing consultant works to drive sales and increase profits by developing effective marketing strategies for his or her clients. As a marketing consultant, it is essential to understand the marketing process and the strategies that are used to develop effective marketing campaigns. The term marketing consultant is used in two contexts. Marketing consultants are used in the traditional sense as sales and marketing managers for a company. A marketing consultant may also be employed to help an individual or a small business implement a marketing strategy. Marketing consultants use the marketing process as a framework
