Skool vs. Facebook Groups
If you consult for local businesses, your clients probably already have a Facebook Group sitting half-dead, with three comments from 2024. The question of Skool vs. Facebook Groups comes up constantly when consultants try to figure out where to actually build community for the businesses they serve. Skool wins for consultants who want to charge for access, run structured training, and keep client members engaged with gamification. Facebook Groups still work well as a free, top-of-funnel space where prospects find you before they pay for anything. Both platforms have a place in a marketing consultant’s toolkit, but they solve different
