A huge mistake by many marketing consultants is the misconception that small businesses only want us to bring them customers. The truth of the matter is that small businesses want us to bring them leads! They clearly understand that it is their job to turn these leads into customers.
How to Generate Leads for Small Businesses
There are probably hundreds of ways or variations of ways to generate leads for local small businesses. Both offline and online.
For example, for offline lead generation you can run ads in newspapers, do TV and radio commercials, direct mail with postcards, referral marketing, etc. For online lead generation you can have a YouTube channel, Facebook page, Twitter account, directory marketing and of course lead gen sites.
Typically offline lead generation is more expensive then online. That’s why most marketing consultants – especially ones who work with small businesses – focus on building online lead gen systems.
How to Become a Lead Gen Consultant
One of our primary business models to generate leads is using lead gen websites. A lot goes into being a successful lead gen consultant. And one of the problems we see happening with our students is they are never sure where to start. They believe they have a pretty good understand of what goes into being a lead gen consultant but are nervous about taking that first step.
Another problem we see is that consultants get nervous about having to create lead gen sites themselves. After all they do take a lot of time, effort and in some cases money. And then what happens if they don’t work? Ugh!
Our job is to help you understand exactly what the steps are when it comes to being a successful lead gen consultant. And that’s why we want to offer you a free report titled, “7 Steps to Becoming a Highly Paid LGS Consultant”
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