Understanding the Marketing Process A marketing consultant works to drive sales and increase profits by developing effective marketing strategies for his or her clients. As a marketing consultant, it is essential to understand the marketing process and the strategies that are used to develop effective marketing campaigns. The term marketing consultant is used in two contexts. Marketing consultants are used in the traditional sense as sales and marketing managers for a company. A marketing consultant may also be employed to help an individual or a small business implement a marketing strategy. Marketing consultants use the marketing process as a framework
Many marketers love launching new products, simply because the excitement surrounding a product launch tends to deliver a lot of new customers and sales. However, once the launch is over, some of these marketers neglect their existing products. Instead, they’re always looking to create excitement around their next new product. Now what if I told you that you could enjoy those same sales rushes without having to do all the work of creating an entirely new product? Sounds good, right?