Ever gone to a web page expecting one thing and then leaving that page and site totally unfulfilled and pissed off that you just wasted 2-minutes of your time? Chances are one of two things happened.
Did you know next month – November – is NaNoWriMo. Which stands for “National Novel Writing Month”. That’s right an actual formal month to write a book. However, NaNoWriMo is really for fiction writers. Not sure about you that doesn’t interest me much. But what does interest me is writing a book in 30-days that I can use in my business to build credibility and be viewed as the authority and go-to expert in my market!!!
I received a question from a local marketing consultant that I thought you might be experiencing too. In short, he creates lead-gen sites for local service based businesses. He is currently renting this sites for a low monthly fee. No idea what that fee is as he did not elaborate. And while he has these sites ranked high in the search engines they are not generating a lot of phone calls.
It’s kind of funny how often I get asked about how I generate clients. Or what’s the best way to get more clients. I always answer the same way. You gotta do three things: Be Seen Be Heard Be an Expert
Earlier today I received a great question from a customer that I thought would be helpful to you as well. She is a customer of the Client Getting P.L.A.N. but her question is common among any consultant or solopreneur that has made even just one sales call via the phone.
Recently we’ve been getting great feedback on our Client Getting P.L.A.N. training course. Mostly because of the power of using Lunch-and-Learn presentations as a client generating tool. There are three key reasons why Lunch-and-Learn presentations are so powerful. Here they are in a nutshell…
As consultants, solo-preneurs and independent professionals one of our biggest challenges is getting a consistent flow of clients. Especially when you’re just starting out. Sure we all want to generate leads online. Just imagine, sitting back putting up a website, buying pay-per-click advertising to drive traffic to that website and then our phone ringing off the hook. Unfortunately, that happens…. like NEVER! You actually have to work to get clients. And these three keys are critical to your success. Let me explain.
It’s always been said that having a book – in print not just Kindle – is one of the best ways to create instant credibility. And you know what? I agree 110%!! Since 2009 I have written and published several books. Some under my own name and were Amazon Best Sellers and some under alias names for niche markets. All of them are top quality and provide me with instant credibility. In fact, when I hand someone one of my books you should see the look on their face! It’s like they totally view me in a completely different way.
Recently we released a new PLR product titled, “Autopilot Profits for the Local Business”. This is a powerful product that shows a local business how traditional marketing is not effective as it used to be and how using email marketing with autoresponders can bring in customers on autopilot. One of our loyal customers put this product into action and it helped him close a $30,000 deal in less than 48-hours! Let me share the email he sent to me:
My good friend who happens to be a great customer as well, Dino Iannuzzi of MobiGorilla.mobi just published a great article on the differences between mobile websites and responsive designed websites. He also talks about which ones you should use. I know that many of my customers are confused by this. And since he already wrote a great article explaining the details I thought I should pass it on to you.