Training

Do You Believe?

Training | 6
Recently, I’ve been doing some thinking about how some people meet all their goals and make all the money they want. In reverse, I’ve been thinking about how most people never reach their true potential. I figured out the secret why some are rockstars and others lead unhappy, unsuccessful lives.
3 Benefits of Using SlideShare

3 Benefits of Using SlideShare

Training | 1
For the past several months I’ve been an active visitor to slideshare.com. It is becoming one of my favorite sites. My guess in time it will become one of the largest search engines on the Internet. I’m not sure if it will ever rival Google or YouTube but it will be a force to be reckoned with that’s for sure.

Why Customers Do What They Do

Training | 4
This is a great video by Simon Sinek at a TEDx event. While it focuses on how leaders inspire action starting with the “Why”, the information can be easily applied to why customers do the things they do. In short, why people behave the way they do and how you can alter your marketing message to fit Simon’s model. Great stuff!!   Please share your thoughts below…

To Get More Clients – Stop Handing Out Business Cards!

Client Acquisition, Training | 7
To some, saying something like, “To get more clients – STOP handing out business cards!” is controversial. Let’s be real. It’s something we’ve always done. It’s been around forever. Well maybe that’s the problem! There is nothing new and unique about handing someone your business card. NOTHING! Sure you can try and do crazy designs or list your information vertically instead of horizontally but does it really matter? When you meet someone you only have a few minutes to really impress then and gain credibility. By the way, that’s why the elevator pitch was invented. Do you really think handing

LGS Training Series – The Why and How of LGS Site Success

Lead Gen Consultant, Lead-Gen Site, LGS Training | 13
Yesterday a customer sent us an email asking for help addressing some prospects concerns when it comes to using LGS Sites. Here’s the email: “What are the conversions of the LGS Sites? The reason I ask is a couple prospects have questioned how effective the site will be for conversion and I have nothing to give them as a response. The questions I have received are: Are the people who download the report mostly tire kickers or in the early stage of hiring a contractor and not yet ready to buy services?…”

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