MCPLR Blog

How to Research an Information Product

How to Research an Information Product

PLR | 0
Do you want to know the key to creating a great information product? It’s this: You need to start by doing great research. Problem is, plenty of would-be writers and product creators really don’t how to properly research a product. Worse yet, some of the advice given on marketing forums could land you in legal hot water. That’s because research is NOT about copying and pasting content and then “rewriting” it to create your product. If you’ve ever heard that advice before, I want you to put it out of your head right now. Forget about it. Shun it. Don’t even
Checklist: How to Write An Ezine Article

Checklist: How to Write An Ezine Article

PLR | 0
1. Choose an attention-grabbing title. Think about what “results” your target audience wants to achieve. Your title should hint at DESIRABLE results. Your title should hint at SPECIFIC results. Your title should hint at REAL results. Your title should hint at INTRIGUING results. Your title should hint at TARGETED results.                    Note:  See main text for examples of each.
Checklist: How to Create An Information Product

Checklist: How to Create An Information Product

PLR | 0
Research Competing Products Find competing products:  Go to Amazon.com to find competing products. Go to Clickbank.com to find competing products. Go to JVZoo.com to find competing products. Go to DigiResults.com to find competing products. Use a Google search to find competing products.
20 Article Openings (With Examples)

20 Article Openings (With Examples)

PLR | 2
Want to know what one of the biggest challenges most writers face in crafting their own original ezine articles (and other content as well, for that matter). It’s not coming up with ideas or outlining or creating a resource box.  It’s getting started. That’s right, the opening paragraph is one of the biggest challenges most writers face. Once they get started writing – once they get in the flow – it’s much easier. But, that start can be difficult. Especially if you write a lot. So, I’ve put together a set of 20 “openings” (along with an example of each) you can
Macro vs Micro Marketing

Macro vs Micro Marketing

Training | 0
Earlier today I got a question from a customer that I thought would help everyone I know in the marketing consulting or digital marketing agency game! In short, he asked if I had any PLR content that would help him create his home page website for “a Marketer to use who does many different things”. Here’s my response: If I understand your question correctly you offer a lot of different marketing services? Is that correct? If not, please define what you mean when you say, “a Marketer to use who does many different things”. What it comes down to, regardless of
How To Turn Bullet Points Into Infoproduct Ideas

How To Turn Bullet Points Into Infoproduct Ideas

PLR | 0
Have you ever felt like your product-idea well is running dry? You want to create a product. So you sit down in front of your computer to brainstorm and outline. Maybe you even have a vague idea about the overall concept, but the exact topic and the other specifics aren’t coming to you. It’s like the well of product ideas is drying up. This happens to all great marketers from time to time. It’s kind of like writer’s block, except here you’re struggling to come up with that initial profitable idea. The good news is that you don’t have to
20 Closing Paragraphs

20 Closing Paragraphs

PLR | 0
You’re just about finished writing your content piece. Maybe it’s just a short 300-word article. Maybe it’s a 40,000 ebook. Or maybe you’re wrapping up a podcast or a video. Whatever you’re working on, the last thing you need to do is create your conclusion. This is where a lot of content-creators stumble. At this point, they just want to finish the content and start distributing it. So, they just slap on a conclusion. But the truth is, the conclusion is important.
20 Opening Paragraphs

20 Opening Paragraphs

Content Creation, Copywriting | 0
No matter what kind of content you create – from articles to books to videos – you’re always going to be required to create introductions for your content. And if you’ve spent any amount of time writing content, then you know there are two problems with introductions:  The introduction is often the hardest part to write. Many people struggle and sweat as they try to pound out an introduction. Some people even write the rest of the content and then go back and write the intro. That’s because the intro is one of the most important parts of your entire content piece –
15 Ways to Promote Offers In Content

15 Ways to Promote Offers In Content

Content Creation, Conversions, Copywriting | 0
If you’re an online marketer, then you already know the importance of content marketing. And you’re probably already using content to build relationships with your visitors and subscribers, pull in traffic from the search engines and pre-sell products. Here’s the thing… No matter what kind of article you’re writing – such as an optimized article for the search engines or one to build trust with your subscribers – you can use it to promote offers.

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