Your email subject line is the most important part of your email. That’s because it has one job: to get attention and get the open. If it fails, your entire email fails.
So how do you write an awesome email subject line? Simple – just fill in the blanks on the following templates! Take a look…
1. [Something bad happened]—now what?
Example: Your product launch bombed – now what?
2. [Option 1 or Option 2] – which is better?
Example: PPC or Facebook ads – which is better?
3. Last chance: [get some benefit/discount/etc]!
Example: Last chance to get 75% off!
4. [This thing] disappears in 24 hours…
Example: This $50 off coupon code disappears in 24 hours…
5. [Buy something now] and save [$X amount]…
Example: Buy Contentaire now save $25…
6. How to [get a benefit] on a shoestring budget…
Example: How to start a business on a shoestring budget…
7. How absolutely anyone can [Get a Benefit]…
Example: How absolutely anyone can write an amazing novel…
8. [Number] weird ways to [Get a Benefit]…
Example: 3 weird ways to get rid of belly fat…
9. How to [Get a Benefit], fast…
Example: How to get rid of aphids, fast…
10. Who else wants to [Get a Benefit]?
Example: Who else wants to catch trophy fish?
11. The #1 best way to [Get a Benefit]…
Example: The #1 best way to choose a puppy…
12. How safe [is your object]?
Example: How safe are your online accounts?
13. [Some process] made easy…
Example: Getting rid of cellulite made easy…
14. I’m pulling the plug [on some offer]…
Example: I’m pulling the plug on this early-bird offer tonight…
15. Are you making these [type of] mistakes?
Example: Are you making these copywriting mistakes?
16. How [some specific thing][resulted in some bad thing]…
Example: How my addiction destroyed my career…
17. Are you afraid of [some task]?
Example: Are you afraid of testing and tracking?
18. Get the insider secrets to [some topic]…
Example: Get the insider secrets for profitable product launches…
19. Do you ever [feel or act some way]?
Example: Do you ever hate trying on bathing suits?
20. How to think like [some successful person]…
Example: How to think like a wealthy entrepreneur…
21. Ever dream about [some good thing]?
Example: Ever dream about traveling to Europe?
22. You’ll never believe what this [type of person] did…
Example: You’ll never believe what this waitress did to start a business…
23. Start [getting some benefit] for just [low dollar amount]…
Example: Start getting targeted traffic for just $1…
24. How I [did some astonishing thing]…
Example: How I got on the New York Times bestseller list…
25. FLASH SALE: [description]
Example: FLASH SALE: Four hours, $40 off!
26. The quick and easy way to [Get a Benefit]…
Example: The quick and easy way to lose 10 pounds…
27. Why [something bad happens]…
Example: Why businesses fail…
28. Here’s why some [people] almost always [get good results]…
Example: Here’s why some runners almost always win their races….
29. Is [something you thought was a good thing actually doing a bad thing]?
Example: Is your novel putting people to sleep?
30. The ultimate guide to [getting some benefit]…
Example: The ultimate guide to remodeling your kitchen…
31. The ultimate list of [some type of thing]…
Example: The ultimate list of email subject line templates…
32. A surprising way to [get a benefit]
Example: A surprising way to get a promotion…
33. How to simplify [some process]
Example: How to simplify conversion testing…
34. Want [some benefit]? Read this…
Example: Want more traffic? Read this…
35. What’s even better than [some good thing]?
Example: What’s even better than eating chocolate cake while dieting?
36. The article every [type of person] needs to read…
Example: The article every parent needs to read…
37. Why you need [some thing]…
Example: Why you need this meal-planning app…
38. Where to get [some good thing]…
Example: Where to get the best hotel discounts…
39. Can you [get a good result] without [some specific thing]?
Example: Can you land a $100,000 job without a college degree?
40. The science behind [some topic]
Example: The science behind melting fat
41. Save [time/money] with these [type of] hacks…
Example: Save time with these productivity hacks…
42. Don’t [take some action] until [you do some other thing]…
Example: Don’t buy a DSLR camera until you read this…
43. Should you [take some action]?
Example: Should you upload your book to Kindle?
44. [Something useful] for [some group of people]…
Example: Delicious, easy recipes for dieters…
45. How to get your first [desirable result]…
Example: How to get your first book deal…
46. Improve [some result] fast…
Example: Improve your golf swing fast…
47. Skip the [type of] learning curve…
Example: Skip the car-buying learning curve…
48. Avoiding [some bad thing]…
Example: Avoiding dangerous toxins in your foods…
49. The secrets behind [some topic or result]…
Example: The secrets behind writing $1 million copy….
50. An embarrassingly simple way to [get a benefit]…
Example: An embarrassingly simple way to impress your dinner-party guests…
51. The ideal [type of thing]…
Example: The ideal plot for your next thriller…
52. Let me send you this free [type of report, video, etc]…
Example: Let me send you this free home-remodeling video…
53. Why everyone is wrong about [some topic]…
Example: Why everyone is wrong about social media…
54. Here’s why you’ll never [get some desired result]…
Example: Here’s why you’ll never get your asking price for your home…
55. No [ideal situation or prerequisite]? No problem!
Example: No college degree? No problem!
56. Steal these [tools]…
Example: Steal these copywriting templates…
57. Get rid of [bad thing]…
Example: Get rid of fine lines and wrinkles…
58. Turn [bad thing] into [good thing]…
Example: Turn a cold list into your most profitable asset…
59. The [type of] survival guide…
Example: The backpackers’ survival guide…
60. Are you a [type of] zombie?
Example: Are you an affiliate marketing zombie?
61. Epic [type of] fails (and how to avoid them)…
Example: Epic gym fails (and how to avoid them)…
62. [Strategy, tool, platform, etc] is dead…
Example: Facebook is dead…
63. How to impress [some person or group]…
Example: How to impress your future mother-in-law…
64. Answers to your toughest [type of questions]…
Example: Answers to your toughest relationship questions…
65. [Getting some bad result?] Read this…
Example: Can’t get rid of the love handles? Read this…
66. I love this [type of tool, product, etc]!
Example: I love this brand-new social media site!
67. How to beat [some bad thing]…
Example: How to beat your competition…
68. [Do something] for dirt cheap?
Example: Go on a Hawaiian cruise for dirt cheap?
69. Super-charge [some result]…
Example: Super charge your email marketing…
70. [Type of] experts reveal [how to get a good result]…
Example: Financial experts reveal how to retire rich…
71. What [type of people] do when they [have a problem]…
Example: What bestselling novelists do when they get writer’s block…
72. How to solve your [type of] problem…
Example: How to solve your debt problem…
73. What type of [person] are you?
Example: What type of marketer are you?
74. Become a [type of] rock star…
Example: Become a copywriting rock star…
75. You, [a successful person]?
Example: You, a successful real estate agent?
76. Get [some result] fast…
Example: Get to the top of the bestsellers lists fast…
77. WARNING: [description]…
Example: WARNING: this food sabotages diets…
78. HURRY: [description]…
Example: HURRY, this webinar is almost sold out…
79. Never [do unwanted thing] again…
Example: Never cut yourself shaving again…
80. My favorite [way to do something or type of thing]…
Example: My favorite way to get traffic…
81. The key to [type of success] is…
Example: The key to landing your dream job is…
82. [Deadly/expensive/etc] [type of] mistakes…
Example: Deadly copywriting mistakes that kill conversions…
83. A step-by-step [type of] guide…
Example: A step-by-step guide to refinishing your cabinets…
84. This [type of thing] disgusts me…
Example: These marketers disgust me…
85. What’s your opinion of [type of thing]?
Example: What your opinion of Aweber?
86. Do you recognize these [type of] signs?
Example: Do you recognize these cancer warning signs?
87. The end of [some type of thing]?
Example: The end of email marketing?
88. How [some factor] destroys [some good result]…
Example: How your fear destroys your marriage…
89. You could be the next [type of] success story…
Example: You could be the next weight-loss success story…
90. Check out these astonishing [type of] results!
Example: Check out these astonishing Facebook ad results!
91. Download this [type of product]…
Example: Download this free organic pest control report…
92. [Number] surefire tricks for [getting some good result]…
Example: 7 surefire tricks for doubling your conversion rate…
93. Is [some bad thing about to happen]?
Example: Is your wife about to ask for a divorce?
94. The future of [some topic, strategy, industry, etc]…
Example: The future of online dating…
95. [Number] [types of things] that [deliver a benefit]…
Example: 5 common foods that boost your metabolism…
96. Did you ever think [you’d get some good result]?
Example: Did you ever think you’d be living in your dream home?
97. [Number] things [type of person] needs to know…
Example: 10 things every elementary teacher needs to know…
98. Here’s some [type of] magic…
Example: Here’s a little copywriting magic…
99. The silent killer that’s [giving bad results]
Example: The silent killer that’s attacking your heart…
100. Let’s [get some benefit] together…
Example: Let’s write your first novel together…
101. A freaky way to [get some benefit]…
Example: A freaky way to get top Google rankings…
So there you have it – 101 fill in the blank email subject templates. Put these to work for you today to see what they can do for your open rates!
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Nice job of posting headlines and Subject lines, but I see no templates to use
Hi Walt, the examples are the templates.