Videos are a powerful to build relationships, trust and credibility with prospects and customers alike. But what style of videos work best? Which ones do you prefer?
This is a great video by Simon Sinek at a TEDx event. While it focuses on how leaders inspire action starting with the “Why”, the information can be easily applied to why customers do the things they do. In short, why people behave the way they do and how you can alter your marketing message to fit Simon’s model. Great stuff!! Please share your thoughts below…
Why Local Small Businesses Need a Mobile Site There are 3 critical reasons why a small business MUST have a mobile ready website. People are searching everyday for local businesses on their smart phones These same people leave if the site is not optimized for their mobile phone The people that do stay on the site – because it’s mobile ready – either call or visit the local business over 75% of the time. A research study released on the Google Mobile Ads Blog on April 26, 2011 stated that: 95% of smartphone users have searched for local information And
To some, saying something like, “To get more clients – STOP handing out business cards!” is controversial. Let’s be real. It’s something we’ve always done. It’s been around forever. Well maybe that’s the problem! There is nothing new and unique about handing someone your business card. NOTHING! Sure you can try and do crazy designs or list your information vertically instead of horizontally but does it really matter? When you meet someone you only have a few minutes to really impress then and gain credibility. By the way, that’s why the elevator pitch was invented. Do you really think handing
Yesterday a customer sent us an email asking for help addressing some prospects concerns when it comes to using LGS Sites. Here’s the email: “What are the conversions of the LGS Sites? The reason I ask is a couple prospects have questioned how effective the site will be for conversion and I have nothing to give them as a response. The questions I have received are: Are the people who download the report mostly tire kickers or in the early stage of hiring a contractor and not yet ready to buy services?…”
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