I use the acronym “W.R.I.T.E.” to describe each of the necessary steps for  W – WEIGH your idea options.R – REACH a formatting decision. I – INTRODUCE supporting points.T – TELL the relevant details. E – END by polishing document.  Let’s take a quick look at each of these five steps…

There are so many different “kinds” of small reports that you can write and when you mix-n-match them with different “topics”, you can create dozens upon dozens of highly desirable resources to sell online. This short report will examine twenty-seven different “kinds” of small reports (along with examples) that you can create.  Use this list to brainstorm ideas for your next small report (and all those to follow!)…

Do you want to know the key to creating a great information product? It’s this: You need to start by doing great research. Problem is, plenty of would-be writers and product creators really don’t how to properly research a product. Worse yet, some of the advice given on marketing forums could land you in legal hot water. That’s because research is NOT about copying and pasting content and then “rewriting” it to create your product. If you’ve ever heard that advice before, I want you to put it out of your head right now. Forget about it. Shun it. Don’t even

1. Choose an attention-grabbing title. Think about what “results” your target audience wants to achieve. Your title should hint at DESIRABLE results. Your title should hint at SPECIFIC results. Your title should hint at REAL results. Your title should hint at INTRIGUING results. Your title should hint at TARGETED results.                    Note:  See main text for examples of each.

Before You Write… List all the features of your product. List all the benefits of your product.

Research Competing Products Find competing products:  Go to Amazon.com to find competing products. Go to Clickbank.com to find competing products. Go to JVZoo.com to find competing products. Go to DigiResults.com to find competing products. Use a Google search to find competing products.

Want to know what one of the biggest challenges most writers face in crafting their own original ezine articles (and other content as well, for that matter). It’s not coming up with ideas or outlining or creating a resource box.  It’s getting started. That’s right, the opening paragraph is one of the biggest challenges most writers face. Once they get started writing – once they get in the flow – it’s much easier. But, that start can be difficult. Especially if you write a lot. So, I’ve put together a set of 20 “openings” (along with an example of each) you can

Have you ever felt like your product-idea well is running dry? You want to create a product. So you sit down in front of your computer to brainstorm and outline. Maybe you even have a vague idea about the overall concept, but the exact topic and the other specifics aren’t coming to you. It’s like the well of product ideas is drying up. This happens to all great marketers from time to time. It’s kind of like writer’s block, except here you’re struggling to come up with that initial profitable idea. The good news is that you don’t have to

You’re just about finished writing your content piece. Maybe it’s just a short 300-word article. Maybe it’s a 40,000 ebook. Or maybe you’re wrapping up a podcast or a video. Whatever you’re working on, the last thing you need to do is create your conclusion. This is where a lot of content-creators stumble. At this point, they just want to finish the content and start distributing it. So, they just slap on a conclusion. But the truth is, the conclusion is important.